Product Integration via 30 Rock

JUST AWESOME.

VICE presents: AIR x Sebastian Tellier

Knowing your target market is a vital part of creating a home run product. AIR; a new alcoholic beverage mixed with sparkling water, introduces a health conscious approach to consuming alcohol in each 95 Cal serving, threatening no pounding headaches or dehydration.(1) French vocalist, Sebastien Tellier teamed up with Vice, a notable Media Incorporation to bring you a promotional campaign designated to reach AIR's intended buyer. The track, "Russian Attractions" comes from his latest album My God is Blue. In the video Air has a quick intro placement, then proceeds the reference of refreshment in a very 1930s mirrored portrait of synchronized swimmers, WHO might I include are all submerged in American Apparel.

(2)The campaign continues with The Air Launch Parties held in only the most prominent hip/trendy areas: Starting today the 28th in Los Angles @ 333 LIVE. Followed by Portland, Las Vegas!, Seattle, and San Francisco. Such a smart and effective move in specifying who should be holding their product. Im overwhelmed with their perfect execution and want to sport a can of AIR in my hand today and have lots of pictures to follow. AIR you have made contact!

YSL x SLP

I have read a lot of recent post, tweets, and blogs that have reported Hedi Slimains newest plans to change the name of fashion house's Yves Saint Lauren ready to wear line to simply Saint Lauren Paris. Hedi Slimain has been installed as the new Creative Director of the historic fashion house and his bold statement after one season of  getting hired is picking up a lot of buzz. By accident? Id think not.

In my opinion this move is a strategic marketing plan, and its only the beginning. The label has already received so much hype. In a regular fashion season there is a Ready to Wear line and usually Couture if the house decides to put in the work, YSL usually being a staple in Couture shows. With a new name ("SLP") the old name, established in 1966, gains quality in its rarity and shoots up in its value.  There will be some negative feelings towards Hedi, but customers will still be flocking to every product they release that has the "original" YSL logo. A statement was released mentioning that products like perfume, lipsticks and other accessories with the original logo will stay consistent. The brand will stay true to its DNA and vision, though the label itching at your back will read Paris at the end and Yves will be in our memories. Personally I think its a smart and simple move, the company is keeping customers on our toes and looking to the past for anything that may be 12x more valuable, after the re branding.

Effective Marketing via Touch Screen Technology

Having worked in technology sales, I'm always interested and fascinated by the different ways that virtual reality is able to reaching out to their consumer and work seamlessly in every persons everyday life. Most companies, at this point have realized that the majority of people are living their lives through screens; by the way they receive information, news, new products, media, and entertainment. So for companies to be able to create awareness to their customer successfully they need to present themselves in their everyday lives, using devices that we interact with everyday and have slowly integrated into our lives comfortably.

Marketing professionals are observing this paradigm shift and have taken the necessary steps to satisfy their companies image and success parallel to technology hysteria. (1) Advertising firm Odopod has teamed up with Tesla Motors as of last year to take advantage of this digital trend. By installing three touch screens in their show room, a potential customer walks into the store and feels apart of the engineering experience. They are able to view photos and videos of a working Tesla car, and learn what its like to be apart of the Tesla Motor "Community" which is an experience the company stresses in the beginning of the featured video. I think a products sense of community is an effective way to present value to potential buyers. 

Tesla Motors is company that has taken the electric vehicles to the next level, by introducing a sleek Ferrari essence to the build. These 100% electric cars refuse to put a limit on innovation. The Palo Alto, CA based company hopes to share their technology with the world by collaborating with other car manufacturers, their aspirations is to eliminating dependency on petroleum based transportation world wide. 

(2) Scion, as a leading post modern car company has also used touch screen technology as a means to relate and captivate their customer. Most recently working with advertising agency JUXT in their 2011/2012 auto show "Scion Surface Experience" where the attendees are able to sift through 8 unique trading cards, that have inspired the Scion aesthetic. Upon placement of the card on the touch screen surface, (Powered by Microsoft x Samsung) the card creates an interactive experience where the viewer is then able to manipulate the media, view different features, and qualities that each unique model presents. Scion's creative team came close in achieving a FITC (Future. Innovation. Technology. Creativity.) award in the making of this unique customer outreach experience.

The use of touch screens in our lives and by marketers has become so versatile and effective, companies who are able to afford to franchising these digital sales machines can only expect an increase in their future success. Coca-Cola has exploited this hype to the every day public with their newest version of vending machines. Microsoft has collaborated with companies like Jeep, Scion, and Red Bull to introduce their leading Microsoft Surface technologies. 

Commercials via Wes Anderson x 2012

For starters I could write a full essay about Wes Anderson, his production technique, how effectively he is able to captivate his audience with an uncanny attention to detail, story telling and narration. As of recently his newest movie Moon Rise Kingdom was released in June, following a few TV spot collaborations with companies Sony, and Hyundai.
Since his recent commercial releases with said companies Anderson has received some unnecessary negative feed back. His indie super fans are stressed that he has become a "Sell Out". Its news to me that he is doing anything out of the ordinary, while referring to his resume. Anderson has done promotional campaigns in the past, and has even placed Adidas products in his films;(1) Life Aquatic, and(2) Royal Tennanbaums. If anyone is meant to be a "sell out" its the companys who ask Wes for his time and talent.
In these most recent commercials directed by Wes Anderson, his reference and experience in his movie making career is very apparent.(3) In the first Hyundai commercial we see a glimpse of Life with Zissou, then another shot of a super hero family... Hm can we expect a Anderson Super Hero film?? I'm totally there for it. (4)The next Azera promo is set in a hectic household with a father struggling to prepare dinner, while 5+ children refuse to let him succeed. I'm just lobotomized by the authenticity in the scene and minimum use of dialogue, all while effectively reaching out to family consumers and more specifically mothers, about the value of the Hyundai Azera.
Anderson has established himself as a perfectionist and one of the great film makers of our time, his consistent team of actors and well polished film settings have become characters themselves. Its apparent that his current work is being altered to target a younger demographic, that of an elementary age. In Moon Rise Kingdom half of the cast were child actors, prepared to be omitted to this elite class of Hollywood actors.(5) Staying true to his new found demo,  narration is used of an eight-year-old boy, explaining the inside working of the Sony Xperia phone. Anderson and his team worked hard at producing another awesome "claymay" production, giving subtle hints to sewer living as seen in Fantastic Mister Fox.

Where There is Smoke Presents CHANNEL [V] - 'For the Love of Music'

CHANNEL [V] - Rebrand TVC 2012 from Where There's Smoke on Vimeo(1)Production Company; Where There is Smoke has released their newest production of "For the Love of Music" promo for Australian music Channel [V], also a popular channel in South East Asia.

In the year 2012 there is no reason why anyone in a visual art field should be releasing any mediocre work, people are serious! and everything needs to have an attached meaning. The production company's goal was to create a promo video that can live through history. With this newly re branded compilation of clips from music videos in the past of artist who have shaped the direction of music in general, Id say they have made an immaculate piece of pop culture. (2)Very reminiscent of David La Chapelles past works. In all of La Chapelles work you see his very definitive version of a pop culture universe, and that universe has been used as a blue print consistently in contemporary media.

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Absolut Vodka x Swedish House Mafia; Greyhound

By now I'm sure all my well integrated Internet viewer friends have caught this amazing Absolut Vodka commercial and music video. Its a subtle yet effective presentation of Absolut Vodka in a neo-romantic, turn of the century universe, in which DJs control mechanical greyhound races. The video was produced by a team from the advertising agency of; TBWA/Chiat/Day .Its just awesome to the tee everything is Absolut, in a sense. The drink featured in the video is Vodka and Pomegranate and is also named after the video, Greyhound. Cant wait to try it! Matching SHM with a vodka company that mainly targeted "upper east side yuppies" has targeted a whole new, YOUNGER demographic. By sharing this video I do not by any means condone the racing of Greyhound dogs, but mechanical dogs controlled by Swedish House Mafia- ABSOLUT VODKA!
Advertising Agency: TBWA/Chiat/Day

Happy Belated Fathers Day: Andy Warhol

SONG;

I can't stop listening to Stereo Total- I Love You, Ono- from the previous Dior Addict fragrance campaigns. While searching for the song I stumbled upon a Dell Commercial that used the same track in their 2009 Super Bowl commercial.

Christian Dior: Reclaim their name.

Since Christian Dior fashion house has received some back lash from their former Head Designer, John Galliano's and his fairce remarks, they have been consistent in reaching out to their everyday customer to sooth any and all assumptions about the moral of the company. (1) I'm already hooked with these recent promotional mix TEASERS for Dior Addict Fragrance! which have been released in four different parts. All directed by Jonas Akerlund, who has done some awesome work for Dior in the past & the likes of other fashion companies, french car manufacturers and pop music videos. In 8 short seconds, my past doubts about the company have been expunged and I am anticipating the newest instalment of Jonas' Addict campaign.
(2) While they are still staying true to their pastel persona the brand slowly transitions away from aesthetic of previous perfume campaign director, in their newest Summer mix beauty promo. (3)Mimicking Sophia Coppola past work in Marie Antoinette (2006)  (4) Sophia Coppola's ability to render perfection in a single shot can't be missed in any of her work, who's to say Dior won't do work with her again and take advantage of another foolproof advertisement.

EST.