Effective Marketing via Touch Screen Technology

Having worked in technology sales, I'm always interested and fascinated by the different ways that virtual reality is able to reaching out to their consumer and work seamlessly in every persons everyday life. Most companies, at this point have realized that the majority of people are living their lives through screens; by the way they receive information, news, new products, media, and entertainment. So for companies to be able to create awareness to their customer successfully they need to present themselves in their everyday lives, using devices that we interact with everyday and have slowly integrated into our lives comfortably.

Marketing professionals are observing this paradigm shift and have taken the necessary steps to satisfy their companies image and success parallel to technology hysteria. (1) Advertising firm Odopod has teamed up with Tesla Motors as of last year to take advantage of this digital trend. By installing three touch screens in their show room, a potential customer walks into the store and feels apart of the engineering experience. They are able to view photos and videos of a working Tesla car, and learn what its like to be apart of the Tesla Motor "Community" which is an experience the company stresses in the beginning of the featured video. I think a products sense of community is an effective way to present value to potential buyers. 

Tesla Motors is company that has taken the electric vehicles to the next level, by introducing a sleek Ferrari essence to the build. These 100% electric cars refuse to put a limit on innovation. The Palo Alto, CA based company hopes to share their technology with the world by collaborating with other car manufacturers, their aspirations is to eliminating dependency on petroleum based transportation world wide. 

(2) Scion, as a leading post modern car company has also used touch screen technology as a means to relate and captivate their customer. Most recently working with advertising agency JUXT in their 2011/2012 auto show "Scion Surface Experience" where the attendees are able to sift through 8 unique trading cards, that have inspired the Scion aesthetic. Upon placement of the card on the touch screen surface, (Powered by Microsoft x Samsung) the card creates an interactive experience where the viewer is then able to manipulate the media, view different features, and qualities that each unique model presents. Scion's creative team came close in achieving a FITC (Future. Innovation. Technology. Creativity.) award in the making of this unique customer outreach experience.

The use of touch screens in our lives and by marketers has become so versatile and effective, companies who are able to afford to franchising these digital sales machines can only expect an increase in their future success. Coca-Cola has exploited this hype to the every day public with their newest version of vending machines. Microsoft has collaborated with companies like Jeep, Scion, and Red Bull to introduce their leading Microsoft Surface technologies.