CHANNEL [V] - Rebrand TVC 2012 from Where There's Smoke on Vimeo
In the year 2012 there is no reason why anyone in a visual art field should be releasing any mediocre work, people are serious! and everything needs to have an attached meaning. The production company's goal was to create a promo video that can live through history. With this newly re branded compilation of clips from music videos in the past of artist who have shaped the direction of music in general, Id say they have made an immaculate piece of pop culture. (2)Very reminiscent of David La Chapelles past works. In all of La Chapelles work you see his very definitive version of a pop culture universe, and that universe has been used as a blue print consistently in contemporary media.
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