By now I'm sure all my well integrated Internet viewer friends have caught this amazing Absolut Vodka commercial and music video. Its a subtle yet effective presentation of Absolut Vodka in a neo-romantic, turn of the century universe, in which DJs control mechanical greyhound races. The video was produced by a team from the advertising agency of; TBWA/Chiat/Day
.Its just awesome to the tee everything is Absolut, in a sense. The drink featured in the video is Vodka and Pomegranate and is also named after the video, Greyhound. Cant wait to try it! Matching SHM with a vodka company that mainly targeted "upper east side yuppies" has targeted a whole new, YOUNGER demographic. By sharing this video I do not by any means condone the racing of Greyhound dogs, but mechanical dogs controlled by Swedish House Mafia- ABSOLUT VODKA!
Advertising Agency: TBWA/Chiat/Day
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