Since Christian Dior fashion house has received some back lash from their former Head Designer, John Galliano's and his fairce remarks, they have been consistent in reaching out to their everyday customer to sooth any and all assumptions about the moral of the company. (1) I'm already hooked with these recent promotional mix TEASERS for Dior Addict Fragrance! which have been released in four different parts. All directed by Jonas Akerlund, who has done some awesome work for Dior in the past & the likes of other fashion companies, french car manufacturers and pop music videos. In 8 short seconds, my past doubts about the company have been expunged and I am anticipating the newest instalment of Jonas' Addict campaign.
(2) While they are still staying true to their pastel persona the brand slowly transitions away from aesthetic of previous perfume campaign director, in their newest Summer mix beauty promo. (3)Mimicking Sophia Coppola past work in Marie Antoinette (2006) (4) Sophia Coppola's ability to render perfection in a single shot can't be missed in any of her work, who's to say Dior won't do work with her again and take advantage of another foolproof advertisement.
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