Knowing your target market is a vital part of creating a home run product. AIR; a new alcoholic beverage mixed with sparkling water, introduces a health conscious approach to consuming alcohol in each 95 Cal serving, threatening no pounding headaches or dehydration.(1) French vocalist, Sebastien Tellier teamed up with Vice, a notable Media Incorporation to bring you a promotional campaign designated to reach AIR's intended buyer. The track, "Russian Attractions" comes from his latest album My God is Blue. In the video Air has a quick intro placement, then proceeds the reference of refreshment in a very 1930s mirrored portrait of synchronized swimmers, WHO might I include are all submerged in American Apparel.
(2)The campaign continues with
The Air Launch Parties held in only the most prominent hip/trendy areas: Starting today the
28th in Los Angles @
333 LIVE. Followed by Portland, Las Vegas!, Seattle, and San Francisco. Such a smart and effective move in specifying who should be holding their product. Im overwhelmed with their perfect execution and want to sport a can of AIR in my hand today and have lots of pictures to follow. AIR you have made contact!
