Since his recent commercial releases with said companies Anderson has received some unnecessary negative feed back. His indie super fans are stressed that he has become a "Sell Out". Its news to me that he is doing anything out of the ordinary, while referring to his resume. Anderson has done promotional campaigns in the past, and has even placed Adidas products in his films;(1) Life Aquatic, and(2) Royal Tennanbaums. If anyone is meant to be a "sell out" its the companys who ask Wes for his time and talent.
In these most recent commercials directed by Wes Anderson, his reference and experience in his movie making career is very apparent.(3) In the first Hyundai commercial we see a glimpse of Life with Zissou, then another shot of a super hero family... Hm can we expect a Anderson Super Hero film?? I'm totally there for it. (4)The next Azera promo is set in a hectic household with a father struggling to prepare dinner, while 5+ children refuse to let him succeed. I'm just lobotomized by the authenticity in the scene and minimum use of dialogue, all while effectively reaching out to family consumers and more specifically mothers, about the value of the Hyundai Azera.
Anderson has established himself as a perfectionist and one of the great film makers of our time, his consistent team of actors and well polished film settings have become characters themselves. Its apparent that his current work is being altered to target a younger demographic, that of an elementary age. In Moon Rise Kingdom half of the cast were child actors, prepared to be omitted to this elite class of Hollywood actors.(5) Staying true to his new found demo, narration is used of an eight-year-old boy, explaining the inside working of the Sony Xperia phone. Anderson and his team worked hard at producing another awesome "claymay" production, giving subtle hints to sewer living as seen in Fantastic Mister Fox.
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