Louis Vuitton Express x The Shelby

A fully sponsored, Louis Vuitton train excursion; echos Marc Jacobs recent Fall Winter 2012 collection for LV and is a bombastic attempt at reclaiming the Chinese Luxury buyer as loyal customers while social trends have been out of the Vuitton favor in the central Asian hemisphere. *breath* The brand has been perceived as a look your domestic house keeper can afford!

With that said, blog-osphere supernova; Todd Shelby of The Shelby, who's blog has been up an running for 4 years to this day,(1) is documenting the two week trip from PARIS to SHANGHAI each day in the inspiring and humors way we have come to get use to in past documents on theselby.com. You can follow the trains location day by day on: http://louisvuittonexpress.com/, an exclusive website made for this champagne. This steam punk stunt is a perfect reflection of the mid-century feel that Vuitton serves this Fall and an over all trend of buyers and fashion viewers alike. On a personal note the idea is on track for anticipated viewers of the new Baz Luhrmann film, The Great Gatsby. Fashion and style never fails to bring you to your favorite destination weather it be on the other end of the world or in a movie.

Following the two week trip the train will make stops in Moscow and Bejing and finally Shanghai where the Paris Fall Winter 2012/2013 show will be reenacted for the second time, later to follow a Galla event stressing Vuitton's pioneer through luxury travel goods. This attempt to reach out to the High end demographic of China is an honest effort, and hopefully reminds the customer what quality and community is all about when holding a genuine Vuitton leather good. This has to be one of the most furnished marketing champagne for any fashion house, and no doubt Louie Vuitton has con-quested this journey,(2) like most of their media outreach to customers, they are consistently on the pulse of contemporary art, film layouts, and the over all evolving world of visual experiences.

NIKE x The Amazing Spiderman

The re-branding of new movie, The Amazing Spider-man, took a youthful and extreme scientific approach to this rebooted version of Peter Parker's story. Having just spent time watching with the fam, I tried keeping a casual look out for any product integration that caught my attention. Surprisingly it was the first science fiction movie I've seen recently that didn't hint at the use of Macintosh devices, rather the computers used were all Windows.(1) In the movie Peter wears a worn out pair of Nike Air Force 1s through out the intro of this newly established Peter Parker. The most familiar swoosh logo is prominent, and brought a real life effect to the various submerged digital action scenes. There is a moment in the film where Peter with his new found powers takes out his skate deck and for a good one minute has a skate montage in an abandon factory, displaying an exclusive value of the Nike brand sneakers to young viewers out there. In the sneaks final cameo- before Peter ditches the sneakers for spandex, Parker seeks revenge on the School Basket Ball court with the class bully who is also sporting a pair of dunks, ending in a victorious slam dunk and shattering of the back board.The stress of the shoes in specific scenes is what initially caught my attention, and I'm satisfied with the perfect allusive message communicated to Nike's consumers. This is the first 3D movie I have experienced featuring Nike's Shoes, making it a note worthy moment in the company's commercial/ customer outreach. It couldn't have been done any better, in my opinion! 

I would love to have put up clips of these scenes, but since the movie was just released today, that would be morally impossible. You'll have to catch it for yourself, which I suggest you do, despite the simplicity of the movie compared to the true grit nature of the previous versions, the film is a great piece of tailored 3D material targeting the younger generation. BUT just as easily view-able by the entire family!(2) The villain in this one is a giant lizard and I've stumbled upon this awesome Nike commercial from the eighties of Godzilla vs Charles Barkley.  Created by advertising agency Weiden + Kennedy, their work with Nike has been constant to this day. So for the sake of making any and all references possible.. while also making an effort to staying on subject, Ill leave you with this short commercial. Take a look!

J4

AND I WONT TALK ABOUT

PETER PARKER'S USE OF BING!

IN

THE AMAZING SPIDERMAN

NIGHT x DAY

STEVE BALLMER is HILARIOUS! Tell me if you ever want a PC after watching these clips. 

Macintosh and Microsoft have been two very successful Pioneers in technology and the companies have well established their general consumer in the early stages of their development. Steve Ballmer; who I've researched to discover is- to say the least an extremely enthusiastic personality... I'm not a kid of the 80s by any means so I can't speak for a generation, who may have enjoyed being yelled at about a product, even if it is affordable. Now I will acknowledge that I have used a Microsoft PC all my life, due to a means of funds which I think is the primary value of a PC computer. On the other hand when shopping for a MAC you visit their user friendly website and sift through their few, simple and literal products. There is a refreshing feeling and sense of quality that one seeks in a customer experience, especially this young generation that only knows service and instant gratification. There is so much that I can say that its easier to keep it short and unbiased. 
Its my conspiracy that MAC AND MIC exist for each other for good reason. They serve two different markets and demos- that being said there are more than enough users to go around. 

Product Placement via Kill Bill Vol. 1

(1)PUMA and (2) NIKE
Combining a violent scene and at the end of a murder placing a shoe logo? A Perfect product placement in my opinion. My Freshman year in High School I would watch Kill Bill to sleep, and had been a loyal Puma consumer through out my schooling years. Id love to see a come back in the near future, of Nikia coming back to avenge moma Vivica Fox's death! Puma Promotional ad 2020? Copy Rights Deviiled Egg! (3)Just for fun watch this hilarious ABSOLUT VODKA promotional film from 2010, inspired by Uma Thermans character in Kill Bill. The Film was directed by A group of Filmmakers by the name of TRACKTOR, who have created a lot of memorable promotional ads in the past .

GOOGLE PLAY x HTML5

If you haven't already discovered Google's: Play! With Chrome, I would suggest keeping an eye out for this newly developing way of experiencing the internet. (1) Ok Go's collaboration with dance professionals from the company, Pilobolus, is just a taste, or experiment rather of the multiple undiscovered ways to use HTML5. Google Chrome is working hard to intensify the online experience and they have been generous enough to share their small projects with the public. Its drawn me in and I'm interested to learn and see more of what is to come. (2) Click on one of the pictures bellow to visit Play with Chrome, and to view my favorite PWC experiences. 

(3) Rome is an awesome look at what a virtual, interactive web experience can be like. When you proceed to the interactive video you are taken on a journey through what could be the worlds first mainstream "matrix".  At the end you are free to build on that world and explore other territories, with your followers. (4)Arcade Fire has also caught on to the HTML5 feature in "The Wilderness Downtown" video, making your life apart of the experience. It was surreal to see my childhood home in their video and definitely sucked me right into the music. Their excellent execution won them the Creativity Award @ Grand Prix x Cannes 2011.