A fully sponsored, Louis Vuitton train excursion; echos Marc Jacobs recent Fall Winter 2012 collection for LV and is a bombastic attempt at reclaiming the Chinese Luxury buyer as loyal customers while social trends have been out of the Vuitton favor in the central Asian hemisphere. *breath* The brand has been perceived as a look your domestic house keeper can afford!
With that said, blog-osphere supernova; Todd Shelby of The Shelby, who's blog has been up an running for 4 years to this day,(1) is documenting the two week trip from PARIS to SHANGHAI each day in the inspiring and humors way we have come to get use to in past documents on theselby.com. You can follow the trains location day by day on: http://louisvuittonexpress.com/, an exclusive website made for this champagne. This steam punk stunt is a perfect reflection of the mid-century feel that Vuitton serves this Fall and an over all trend of buyers and fashion viewers alike. On a personal note the idea is on track for anticipated viewers of the new Baz Luhrmann film, The Great Gatsby. Fashion and style never fails to bring you to your favorite destination weather it be on the other end of the world or in a movie.
Following the two week trip the train will make stops in Moscow and Bejing and finally Shanghai where the Paris Fall Winter 2012/2013 show will be reenacted for the second time, later to follow a Galla event stressing Vuitton's pioneer through luxury travel goods. This attempt to reach out to the High end demographic of China is an honest effort, and hopefully reminds the customer what quality and community is all about when holding a genuine Vuitton leather good. This has to be one of the most furnished marketing champagne for any fashion house, and no doubt Louie Vuitton has con-quested this journey,(2) like most of their media outreach to customers, they are consistently on the pulse of contemporary art, film layouts, and the over all evolving world of visual experiences.
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