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Saturday, July 14, 2012

Neiman Marcus x TARGET x Holidays 2012

Attention Target shoppers and lovers of all things lux! Target corp, and Neiman Marcus is set to launch a collection of gifts for the Holidays. Labels: Dian Von Fersten Burg, Marc Jacobs, Carolina Herrera, Tory Burch, Oscar De La Renta and much more  under the luxury retailer are designing gifts any shopper can afford, with items starting as low as $7.99, and the most expensive at $499. Most items for the collection are designated to be under $60 dollars. These products will be a diverse range of clothes, home goods, men's accessories, and even electronic accessories. All of which can be accessed at one of many Target stores, or one of the 42 Neiman Marcus retailers across the country.
Now when I first caught word about this collaboration from a friend, I had some concerns about the sensitive everyday consumer, and the proud everyday NM shopper who may feel cheated in their efforts to accumulate their many luxury items. Is this a stunt by Target that will bridging the gap between the haves and have nots or one that is making the line more prominent?
Just by lessening the prices of some specific designer duds, gives the general public and idea of what it means to be able to shop at a luxury store like Neimans, after the holidays does their access to luxury come to a stop or do they step up to the plate to fuel their taste for genuine leather and hand blown glass items.
List of designers set to launch in both Target & Neiman stores.
Although there are two very distinct types of shoppers this collaboration is focused on, Targets and Neiman Marcus' efforts to make a Happy Holiday for every buyer is admirable. Even the aloof luxury buyer is being spend conscious these days, along with any other consumer. This is a moment in retail that will bring every American shopper closer together. We value our brands, sense of belonging, community and Target many collaborations with high end designers, has done a great job to bring that need and value to us.
SO! Moms, take out your running shoes and shopping fists, cause the battle has been declared. December 1st the label games begin! Here is an inspiring David La Chappelle Holiday commercial to get you into gear.




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